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Why You Shouldn’t Post Every Day

Ben Heim
4 min readFeb 12, 2023
From Christin Hume

I came across a quote from the CEO of Medium yesterday. It affirmed an idea that I’ve had for a while about writing. Here it is:

Some of the best content comes from DOERS, not creators.

Here’s the harsh reality: ALL of the best content comes from DOERS not creators.

I am guilty of being a writer, not a doer. When I write every day, I don’t always write because I have something to say. I write because it helps me think.

Some of these posts — to be blunt — are kind of shit. But, it’s my daily practice.

When people ask me how I get ideas to write about every day, my answer usually revolves around two things: the books I read and the life I lead.

A good post can come from an idea in a book. It can also come from an event that I had. The best posts incorporate both. And maybe there’s some story-tellers out there who can consistently combine their life with the ideas they hear about to generate something novel, but most of us really can’t.

When I look at the posts on Medium coming from top creators, I can’t help but cringe a little.

Some people do it right. They consistently put out quality thoughts. Many of them don’t. And to be honest — I would rather one great post come out every week from my favorite creators…

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Ben Heim
Ben Heim

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